Pop-Up Windows: A Nuisance or a Gold Mine?by Karon . many times a day do you see them as you surf the Web? Pop-up and . windows retain become a widely used
Pop-Up Windows: A Nuisance or a Gold Mine?
Pop-Up Windows: A Nuisance or a Gold Mine?by Karon Thackstonhttp://www.ktamarketingcomHow many times a day do you see them as you surf the Web? Pop-up and pop-under windows own become a widely used marketing tool. But do they work? Are they equitable a nuisance, or are they really the gold mine that all the gurus claim?After doing a good treaty of research, Ive discovered some pretty interesting news After implementing my keep pop-up campaign, Ive had some enlightening moments Allow me to notify you what Ive discovered, and you can make up your retain mindI started by looking to one of my favorite marketing research resources, http://www.marketingexperimentscom They actually spent over $4,000 testing pop-up windows and compiling the results. Their experiment included using pop-ups for a biweekly ezine publisher and a computer products retailer.The collision were astounding! The ezine publisher got 100 more subscribers during a one-week name WITH the pop-up window than WITHOUT The computer retailer received over 3,700 new subscribers by using a pop-up window. That was enough to convince me to look supplementary into using pop-ups on my hold sites (NOTE: One object the experiment was parsimonious to spot out is that copy plays an weighty role in the success or error of the pop-up I wholeheartedly agree!)Using my KT & Associates site (http://wwwktamarketingcom) as the guinea pig, I added a pop-up window (to show on exit) giving information about my copywriting path Then I waited and watched. Success didnt bear long!While I do not conduct the controlled experiments that MarketingExperimentscom does, I do hold some fanatic news to name you After an 11-day period, I checked my site statistics and was remarkably pleased! I had gotten a numeral of page views (not hits – page views) using the pop-up window I had besides pragmatic a 50% conversion standard (Meaning that 50% of those who clicked to my copywriting rotation site purchased the product) The pop-up was working great! What were the factors that made a successful pop-up window? For the family at MarketingExperiments.com, it was an instance of some grade The computer retailer offered the opportunity to win a prize. The ezine publisher offered the occure to document a sweep However, that leads to another spawn (that I wont attain into at the moment) of attrition After the contest is over, and the prize is awarded, entrust the subscribers unsubscribe?For me, I offered device of profit to my visitors They came to my site search marketing and copywriting information. It made understand that they would be interested in the course Viewers never read every single period of your Web site, so the pop-up window gave me the opportunity to tack a PS onto their visits Sort of stating, Oops! You might retain missed this. Dont you dearth to transact a look before you go?There are several things to obtain in attitude when creating pop-up windows (based on my opinion). 1. Do make your pop-up window discernible on exit, not entry, of your site The impetus being that when connections document your site and a window flashes up immediately, it blocks their view of your record page. It moreover can be vexing Allow them to browse around a bite and then, when leaving, obtain your window pop up.2. Do make your dispatch succinct and sweet Giant, flashing hieroglyphics and windows cherish to allot an overwhelming concept and sway your visitor to back away Keeping your message crisp and your pop-up window meagre are less obtrusive and, therefore, more widely accepted3. Dont use multiple pop-ups on your site at the duplicate time. That is one surefire fashion to send your visitors packing4. Dont put pop-up windows on every page of your site Regardless of what the so-called marketing gurus notify you, it commit backfire due to the annoyance factorWhile I hypocrisy caution you what would work for your site or your particular target market, I do recommend that you experiment a little with pop-up windows You might equitable find another inexpensive marketing style that commit amplify your budgetary flow!Most buying decisions are emotional Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you Visit her site at http://wwwktamarketing.com, or learn to write your have copy at http://wwwcopywritingcoursecom Dont forget to subscribe to Karons liberate ezine! [email protected]